This is a super-top-secret page for Marcus White’s eyes only. If you’re not Marcus White, you’ve come to the wrong page.
To teach more people how to motor, we created an online motoring school with three different driving courses to choose from. Graduates earned their masters in motoring, a diploma, and a one-of-a-kind hand stitched badge.
For Hyatt’s loyalty program, World of Hyatt, we sold them on the platform line: “For a world of understanding.” Since empathy and understanding go a long way when traveling to experience different cultures. Playing off that line, we gave Snapchat Spectacles, which had just come out and were all the rage, to eight different Hyatt employees around the world and encouraged people to see things from their perspective.
We made a site and two apps for Adobe to get kids pumped up and prepared to go back to school.
This was part of a fuel efficiency campaign. When a user clicked the song, the song played.
LucasArts was coming out with a new video game called Star Wars Forces of Corruption starring Tyber Zann, a crime lord who would stop at nothing to gain power. To promote the game, we made a microsite that let you “corrupt” any site you wanted by simply entering the URL. The site would then take you to a “corrupted” version of that site.
Zappos is known for customer service and free shipping and returns. So around the holiday season, we let people send any bad gift they got to Zappos for free, no matter where they got it, and in return we sent them a $100 gift card. Zappos bought the idea and produced it in-house. It worked so well, it broke their call center.