From the airline that inspires humanity and wants you to keep yours, this short film and multichannel initiative explores our need to stay busy and how it affects our happiness by following the lives of two crazy-busy people to find out if humankind is becoming HumanKinda.
As the world's #1 jobsite, Indeed.com helps millions of people find jobs. This spot tells the story of how diverse jobs combine to create tangible content, products and services - in this case animation.
We’ve all done it: Sent a quick text while driving. We know we shouldn't, but we do it anyway. For Safe Roads Alliance, we were tasked to help change this behavior. But instead of the usual scare tactics of showing horrible car crashes or using a celebrity spokesman, we used something else: the truth.
A director friend and I collaborated on these. The “brief” went something like this…
You have each player for one hour. Max. If you’re lucky.
You have one location - a large-ish white room.
You have a dozen promo items you must feature in the spots.
The promo items may or may not be available for the shoot.
We needed scripts yesterday.
Thanks to the all-new, four-wheel drive Countryman, MINI isn’t so mini anymore. To launch the car we created work touting both its size and utility in a variety of interesting ways.
Macintosh's nickname is Mac. Burger King's is BK. Federal Express has FedEX. After some digging we learned that loyal Radio Shack customers lovingly refer to RadioShack as “The Shack.” We took that little tidbit of info and ran with it.
Thousands of people vent about their wireless providers every day, but their complaints often fall on deaf ears. So to show people that U.S. Cellular cares, we intercepted angry tweets from non-customers and responded to them live, in real time with custom songs performed by U.S. Cellular employees.
How will real, unsuspecting people react when they’re treated on the ground the same way other airlines treat them in the air? Watch and find out in these hidden camera spots for JetBlue.
In the early age of viral videos, people often asked the question “was that real?”
To promote LEGO Indiana Jones, a video game that combines the adventure of Indy and the fun of LEGO, we reenacted the boulder scene from Raiders of The Lost Ark with a “real” LEGO boulder.
Since its creation, (which was before “paid views”) the video has received millions of real, organic views and was even featured on Mythbusters. Fortune and glory, kids!
MINI Coopers get great gas mileage. I wrote some ads about that, one of which I collaborated with famous crossword puzzle writer, Fred Piscop to make. Can you guess which ad? Hint: It’s the one with the crossword puzzle.
Zappos is in the business of making people happy. And that’s exactly what we set out to do with these on-the-ground activations. The result? An embarrassment of happiness-inducing riches.
My wife started a popsicle company. By transitive property, that means I started a popsicle company. She instantly hired me as co-creative director, weekend popsicle hawker, midnight prep-cook, dishwasher, taste tester and more. So basically slave laborer.
Meet Bruce. Bruce represents big wireless. For launch, Bruce tried to lure real U.S. Cellular customers into shady contracts by offering them useless extras and speaking jargonese. The purpose: show people there’s a better alternative in U.S. Cellular.
How do you make dry, factual material about topics like safety ratings, resale value, and maintenance programs interesting? We turned them into something everybody loves to read: charts!
Zappos is known for customer service and free shipping and returns. So around the holiday season, we let people send any bad gift they got to Zappos for free, no matter where they got it, and in return we sent them a $100 gift card. Zappos bought the idea and produced it in-house. It worked so well, it broke their call center.
The Epson Artisan 800 got a bunch of great reviews. The client wanted us to leverage those reviews in a product focused ad. So we did. With help from a monkey, of course.
With bookings slumping, Hyatt wanted to inspire travelers to plan a trip to their South Beach boutique hotel, The Confidante. So we asked the twitterverse to tell us how they’d spend 140 hours in Miami in 140 characters. Then we made one lucky winner’s tweet come true and made a beautifully animated short based on their trip.
Man can’t live on ads alone. Hence the reason I dabble in other nonsense like micro-verse. These one breath poems have appeared in print or online in journals and magazines including Modern Haiku, Presence, Bones, bottle rockets, Prune Juice, tinywords, Sonic Boom, and other publications you’ve probably never heard of.
Sometimes, after my kids go night-night, I stay up waaaay past bedtime and use their toys to make “fire” beats.
Once I have something that I think is “lit” I record it and send it to this “dope” producer I know named Josh.
He then adds his own touch, turning it into something a little more finished and listenable a.k.a. “music.”
Here lies an assortment of websites, banners, apps and other tech-focused ideas for your digital viewing pleasure.