To teach more people how to motor, we created an online motoring school with three different driving courses to choose from. Graduates earned their master’s in motoring, a diploma, and a one-of-a-kind hand stitched badge.
For Hyatt’s loyalty program, World of Hyatt, we sold them on the platform line: For a world of understanding. Playing off that line, we gave Snapchat Spectacles, which had just come out and were all the rage, to eight different Hyatt employees around the world and encouraged people to see things from their perspective.
Adobe wanted to help college students prepare for school and beyond. We created two apps to do just that.
LucasArts was coming out with a new video game called Star Wars: Forces of Corruption, starring Tyber Zann, a crime lord who would stop at nothing to gain power. To promote the game, we made a microsite that let you “corrupt” any site you wanted by simply entering the URL. The site would then take you to a “corrupted” version of that site.